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Facebook Ad Copy for a New Listing

Three ad variants ready to A/B test.

When to use it
Use when launching a paid Facebook or Instagram campaign for a new listing. Generates three variants you can test against each other for cost-per-lead.
Recommended model
ChatGPT 5 or Claude Sonnet 5 or latest
Time saved
~25 min per listing

Fill in your details

Type your details below — the prompt above updates as you type. Then copy it.

The prompt

Write three Facebook ad copy variants for a new real estate listing. Listing details: - Address: {Address} - Price: {Price} - Bedrooms / Bathrooms: {Bedrooms} bed / {Bathrooms} bath - Square footage: {Square footage} - Standout features: {Standout features} - Neighborhood hook: {Neighborhood hook} Target audience: {Target audience} Requirements: - Each variant: max 90 words - Variant A: lead with the lifestyle / emotional hook - Variant B: lead with the price / value angle - Variant C: lead with urgency / scarcity (only honest scarcity, no fake countdowns) - Each ends with a single CTA: 'DM me {Your name} to schedule a private tour' - Plain text, no emojis above one per paragraph - Compliant with Fair Housing — no discriminatory language about who would 'love this home'
Paste it into ChatGPT, Claude or Gemini.

Pro tips

  • Run all three variants for 48 hours with $20 each, then kill the lowest CTR.
  • Replace 'DM me' with 'Comment INFO' to feed the comments algorithm — works better on Reels.
  • Avoid words Meta flags (e.g. 'perfect family home') to dodge the housing-restricted ad review.

All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.

Let the Assistant write all three for you