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Lead Generation
Facebook Ad Copy for a New Listing
Three ad variants ready to A/B test.
When to use it
Use when launching a paid Facebook or Instagram campaign for a new listing. Generates three variants you can test against each other for cost-per-lead.
The prompt
Write three Facebook ad copy variants for a new real estate listing.
Listing details:
- Address: {Address}
- Price: {Price}
- Bedrooms / Bathrooms: {Bedrooms} bed / {Bathrooms} bath
- Square footage: {Square footage}
- Standout features: {Standout features}
- Neighborhood hook: {Neighborhood hook}
Target audience: {Target audience}
Requirements:
- Each variant: max 90 words
- Variant A: lead with the lifestyle / emotional hook
- Variant B: lead with the price / value angle
- Variant C: lead with urgency / scarcity (only honest scarcity, no fake countdowns)
- Each ends with a single CTA: 'DM me {Your name} to schedule a private tour'
- Plain text, no emojis above one per paragraph
- Compliant with Fair Housing — no discriminatory language about who would 'love this home'Fill in your details
Type your details below — the prompt above updates as you type. Then copy it.
Pro tips
- Run all three variants for 48 hours with $20 each, then kill the lowest CTR.
- Replace 'DM me' with 'Comment INFO' to feed the comments algorithm — works better on Reels.
- Avoid words Meta flags (e.g. 'perfect family home') to dodge the housing-restricted ad review.
All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.