Expired Listing Outreach (No-Pressure)

Write a short, no-pressure outreach message to a homeowner whose listing just expired.

Context:
- Homeowner name: {Homeowner name}
- Property address: {Property address}
- Original list price: {Original list price}
- Days the home was on the market: {Days on market}
- Likely reason it didn't sell (price, marketing, photos, condition, agent communication): {Likely reason it didn't sell}
- One specific market insight I can offer about their street or comp set: {Specific market insight to offer}
- My name: {Your name}
- Brokerage: {Brokerage}
- Years working their neighborhood: {Years in the neighborhood}

Deliverables:
1. A 4-paragraph email (max 180 words) — empathetic open, one honest observation about why homes like theirs are sitting, the specific market insight as a no-cost CMA offer, soft close
2. A 2-line text message version (under 280 chars) for an SMS follow-up 3 days later
3. A 30-second voicemail script in case I get their answering machine

Rules:
- NEVER use the words 'I noticed your home didn't sell', 'expired', or 'I can do better than your last agent'
- Lead with empathy, not pitch — they're frustrated
- Offer the CMA as a no-strings document, not a meeting hook
- Close with: 'No need to reply if the timing isn't right — wishing you the best either way'
- Conversational, lowercase 'no need to reply', not corporate

Fill in your details

Type your details below — the prompt above updates as you type. Then copy it.

Pro tips

• Send the email first — wait 3 full days before the SMS, not the same afternoon.
• Attach the CMA as a real PDF — not a 'reply for the report' bait. The whole point is no-strings.
• If they reply with frustration about their last agent, do NOT pile on. Acknowledge once, redirect to forward.