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Price Reduction Announcement
Reframe a price drop as a buyer opportunity, not a seller failure.
When to use it
Use when announcing a price reduction to your buyer agent network, social channels, and your seller's existing prospect list — without making the seller look desperate.
The prompt
Write a price reduction announcement for a real estate listing.
Details:
- Property: {Property address}
- Old price: {Old price}
- New price: {New price}
- % reduction: {% reduction}
- Days on market: {Days on market}
- Why we reduced (the honest reason — slow showings, comp came in, market shift): {Honest reason for reduction}
- One reframe I want to lead with (e.g. 'priced below $X threshold for the first time', 'now in the FHA range', 'matches the recent comp on Maple St'): {Buyer reframe / hook}
- My name: {Your name}
Deliverables:
1. A 3-sentence email to my buyer agent network — short, factual, no apologies
2. A 4-line MLS update note describing the reduction
3. An Instagram caption (60 words max) with the buyer angle as the hook — not 'PRICE DROP!'
4. A 1-paragraph note I can text to buyer leads who toured but didn't offerFill in your details
Type your details below — the prompt above updates as you type. Then copy it.
Pro tips
- NEVER use the words 'price drop', 'desperate', or 'must sell' — kills perceived value.
- Send the buyer-network email between Tuesday–Thursday morning for best open rates.
- Pair the IG caption with a fresh photo carousel, not the original listing photos.
All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.