Back to all prompts
Listings
MLS Listing Description
Turn raw property facts into copy that actually sells.
★ Featured
When to use it
Use when you've just walked a new listing and need to draft the MLS description. Works for resale, new construction, and off-market.
The prompt
Write an MLS listing description for the following property.
Property:
- Address: {Address}
- Type: {Property type}
- Beds / Baths: {Bedrooms} / {Bathrooms}
- Square footage: {Square footage}
- Lot size: {Lot size}
- Year built: {Year built}
- Standout features: {Standout features}
- Recent updates: {Recent updates}
- Neighborhood selling points: {Neighborhood selling points}
Requirements:
- 180–220 words total
- Open with one sensory hook line — what someone feels walking in
- Then short paragraphs by zone (entry, kitchen, primary suite, outdoor)
- Use active verbs, no clichés ('cozy', 'must see', 'won't last')
- Comply with Fair Housing — describe the property, not who should live there
- End with a soft call to action including the next open house if any: {Open house info (optional)}Fill in your details
Type your details below — the prompt above updates as you type. Then copy it.
Pro tips
- Paste the listing photos into Claude or GPT-4 with vision — it will pull details you forgot.
- After the model writes the description, ask: 'now rewrite this in the seller's voice — they're a designer who renovated it themselves'.
- Always run the final copy through a Fair Housing checklist before publishing.
All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.