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60-Second Reel Script (IG / TikTok)
A scripted 60-second Reel that hooks in 2 seconds.
- When to use it
- Use when planning a Reel for a listing, a market update, or a buyer tip. Generates a hook, beat-by-beat script, and on-screen text overlays.
- Recommended model
- Claude Sonnet 5 or ChatGPT 5 or latest
- Time saved
- ~40 min per Reel
Fill in your details
Type your details below — the prompt above updates as you type. Then copy it.
The prompt
Write a 60-second Instagram Reel / TikTok script for a real estate agent.
Topic: {Reel topic}
My angle / hot take: {Your angle / hot take}
Target viewer: {Target viewer}
My on-camera style (formal / casual / funny): {Your style}
Deliverables (formatted as a numbered shot list):
1. A 2-second hook that stops the scroll — must be a contradiction, a number, or a bold claim. Never 'today I'm going to talk about'.
2. Beat-by-beat script broken into 5–7 shots, each labeled with: timing, what I say, what to show on screen, on-screen text overlay
3. A clear payoff in the last 8 seconds — what the viewer DOES with this info
4. One CTA at the very end (max 6 words)
5. Three caption variants (each under 200 characters) and 5 hashtags grouped at the bottom of the caption
Rules:
- The script must work even with sound off — every key beat needs on-screen text
- No 'guys', no 'real talk', no 'POV:'
- Don't use 'I'm a real estate agent' as the opener — show, don't tell
Paste it into ChatGPT, Claude or Gemini.
Pro tips
- Record the hook 3 different ways — pick the strongest after watching them back.
- Use the on-screen text overlay even if you cover the same point with voice — autoplay is silent.
- Save the caption variants in a Notion doc — A/B test across posts to learn what your audience clicks.
All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.
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