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MLS Listing Description

Turn raw property facts into copy that actually sells.

When to use it
Use when you've just walked a new listing and need to draft the MLS description. Works for resale, new construction, and off-market.
Recommended model
ChatGPT 5 or Claude Sonnet 5 or latest
Time saved
~30 min per listing

Fill in your details

Type your details below — the prompt above updates as you type. Then copy it.

The prompt

Write an MLS listing description for the following property. Property: - Address: {Address} - Type: {Property type} - Beds / Baths: {Bedrooms} / {Bathrooms} - Square footage: {Square footage} - Lot size: {Lot size} - Year built: {Year built} - Standout features: {Standout features} - Recent updates: {Recent updates} - Neighborhood selling points: {Neighborhood selling points} Requirements: - 180–220 words total - Open with one sensory hook line — what someone feels walking in - Then short paragraphs by zone (entry, kitchen, primary suite, outdoor) - Use active verbs, no clichés ('cozy', 'must see', 'won't last') - Comply with Fair Housing — describe the property, not who should live there - End with a soft call to action including the next open house if any: {Open house info (optional)}
Paste it into ChatGPT, Claude or Gemini.

Pro tips

  • Paste the listing photos into Claude or ChatGPT with vision — it will pull details you forgot.
  • After the model writes the description, ask: 'now rewrite this in the seller's voice — they're a designer who renovated it themselves'.
  • Always run the final copy through a Fair Housing checklist before publishing.

All prompts are free to copy and modify. Tested across ChatGPT, Claude, and Gemini. Customize the variables to fit your market, brand voice, and client.

Generate listings automatically with the Assistant

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