60-Second Reel Script (IG / TikTok)

Write a 60-second Instagram Reel / TikTok script for a real estate agent.

Topic: {Reel topic}
My angle / hot take: {Your angle / hot take}
Target viewer: {Target viewer}
My on-camera style (formal / casual / funny): {Your style}

Deliverables (formatted as a numbered shot list):
1. A 2-second hook that stops the scroll — must be a contradiction, a number, or a bold claim. Never 'today I'm going to talk about'.
2. Beat-by-beat script broken into 5–7 shots, each labeled with: timing, what I say, what to show on screen, on-screen text overlay
3. A clear payoff in the last 8 seconds — what the viewer DOES with this info
4. One CTA at the very end (max 6 words)
5. Three caption variants (each under 200 characters) and 5 hashtags grouped at the bottom of the caption

Rules:
- The script must work even with sound off — every key beat needs on-screen text
- No 'guys', no 'real talk', no 'POV:'
- Don't use 'I'm a real estate agent' as the opener — show, don't tell

Fill in your details

Type your details below — the prompt above updates as you type. Then copy it.

Pro tips

• Record the hook 3 different ways — pick the strongest after watching them back.
• Use the on-screen text overlay even if you cover the same point with voice — autoplay is silent.
• Save the caption variants in a Notion doc — A/B test across posts to learn what your audience clicks.